With its Holiday 2019 lookbook based around the theme “No Sleep in Brooklyn,” HUF opened its second New York store location in the BK’s Williamsburg neighborhood this past weekend. Founded by Keith Hufnagel in 2002, the line for skateboarders has grown into an international brand with 14 stand-alone stores; the Brooklyn outpost becomes the 15th location.
HUF’s new flagship storefront features artwork by Brooklyn-based graffiti artist Eric Haze. The artist has previously worked with HUF on a variety of projects, such as the “360” exhibition held at 16 Shibuya in Tokyo last year, as well as a mural produced in New York’s East Village done in partnership with the skate non-profit Stoked.
To celebrate its store opening, HUF is dropping exclusive “Brooklyn” T-shirts available only at the BK store location. The flagship also houses the men’s Holiday 2019 collection, along with the newly launched women’s collection, which includes a selection of Fall 2019 and Holiday 2019 pieces. Take a look inside the newly opened Brooklyn flagship in the gallery above.
Elsewhere in store openings, Louis Vuitton launched a Seoul boutique created by Frank Gehry and Peter Marino.
80 N 3rd St
Brooklyn, NY 11249