Good Good Good Salutes Young South Africans for SS20 Lookbook

The brand’s first intentional step towards producing more eco-conscious products.

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Good Good Good is a Cape Town-based label known for its culturally-colorful designs. There’s a relaxed element to the style of the garments which are often constructed with soft fabrics and possess oversized shapes. Earthy tones are also applied to the silhouettes as we see natural colors such as faded greens, blues, tans, greys and more.

For Spring/Summer 2020, the collection is the brand’s first intentional step towards producing more eco-conscious products. Natural indigo-leaf-dyes, merino wools, and repurposed flawed textiles were used in the creation of the pieces that include workwear-inspired staples like loose jackets, boxy button-up shirts, relaxed trousers and even wrap dresses.

Good Good Good’s SS20 will be available at its online store and selected retailers like Assembly, Harvey Nichols, Pegg & Son and more in the first quarter of 2020.

In other fashion news, check out Infinite Archives’ newest holiday collection.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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