Good Good Good is a Cape Town-based label known for its culturally-colorful designs. There’s a relaxed element to the style of the garments which are often constructed with soft fabrics and possess oversized shapes. Earthy tones are also applied to the silhouettes as we see natural colors such as faded greens, blues, tans, greys and more.
For Spring/Summer 2020, the collection is the brand’s first intentional step towards producing more eco-conscious products. Natural indigo-leaf-dyes, merino wools, and repurposed flawed textiles were used in the creation of the pieces that include workwear-inspired staples like loose jackets, boxy button-up shirts, relaxed trousers and even wrap dresses.
Good Good Good’s SS20 will be available at its online store and selected retailers like Assembly, Harvey Nichols, Pegg & Son and more in the first quarter of 2020.
In other fashion news, check out Infinite Archives’ newest holiday collection.