Good Good Good Salutes Young South Africans for SS20 Lookbook

The brand’s first intentional step towards producing more eco-conscious products.

By
Fashion
2,571 Hypes 1 Comments

Good Good Good is a Cape Town-based label known for its culturally-colorful designs. There’s a relaxed element to the style of the garments which are often constructed with soft fabrics and possess oversized shapes. Earthy tones are also applied to the silhouettes as we see natural colors such as faded greens, blues, tans, greys and more.

For Spring/Summer 2020, the collection is the brand’s first intentional step towards producing more eco-conscious products. Natural indigo-leaf-dyes, merino wools, and repurposed flawed textiles were used in the creation of the pieces that include workwear-inspired staples like loose jackets, boxy button-up shirts, relaxed trousers and even wrap dresses.

Good Good Good’s SS20 will be available at its online store and selected retailers like Assembly, Harvey Nichols, Pegg & Son and more in the first quarter of 2020.

In other fashion news, check out Infinite Archives’ newest holiday collection.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

The Best TV Shows of 2019
Entertainment

The Best TV Shows of 2019

With one-percenters, pre-pubescent cartoon monsters and one hotly-debated series finale.

Flannels Brings Out AJ Tracey to Launch London Store and Fall/Winter 2019 Campaign
Events 

Flannels Brings Out AJ Tracey to Launch London Store and Fall/Winter 2019 Campaign

Presented by Flannels
Live and direct.

Beyoncé Drops Festive Holiday-Themed Merch Capsule
Fashion

Beyoncé Drops Festive Holiday-Themed Merch Capsule

Spotlighting “your favorite wrapper.”


Kisawa Sanctuary is World's First 3D Printed Sand-Built Luxury Hotel & Island Experience
Design

Kisawa Sanctuary is World's First 3D Printed Sand-Built Luxury Hotel & Island Experience

Stay on the sustainable 300-hectare island from $5,500 USD a night.

Infinite Archives' Holiday 2019 Drop Includes a Steve Jobs & Bill Gates Homage Tee
Fashion

Infinite Archives' Holiday 2019 Drop Includes a Steve Jobs & Bill Gates Homage Tee

And other cozy essentials.

Netflix Shares 'Jack Whitehall: Christmas With My Father' Trailer Feat. 'Queer Eye'
Entertainment

Netflix Shares 'Jack Whitehall: Christmas With My Father' Trailer Feat. 'Queer Eye'

Jonathan Van Ness, Antoni Porowski, and Tan France celebrate the occasion.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.