Flannels Brings Out AJ Tracey to Launch London Store and Fall/Winter 2019 Campaign

Earlier this year, luxury fashion retailer Flannels opened the doors to its UK flagship store on London’s bustling Oxford Street. West London rapper AJ Tracey has been revealed as the brand’s latest ambassador and so it was fitting that he made a guest appearance at the launch party of its Fall/Winter 2019 collection. Taking to the stage on the top floor of the multi-level store, AJ Tracey performed a number of his most popular tracks, including selects from his 2019 self-titled debut album.

As well as sets from DJs Manny Norte and Bone Soda‘s Skinny Macho, notable attendees included Sergio Pizzorno, Kojey Radical, Lily Allen and Ella Eyre. Guests were also able to get a glimpse of the various designer brands such as Off-White™, Stone Island and Gucci that line the shelves. With a wide variety of premium, international brands, as well as lesser known, emerging brands, the Flannels flagship store aims to offer London a fresh option for luxury fashion shopping. Head down to check out the space for yourself, or check out the Flannels web store to see all the brands on offer.