Earlier this year, Equinox Hotels released its first campaign, “For Those Who Want It All,” starring Naomi Campbell, to mark the launch of the fitness brand’s first hotel at New York’s Hudson Yards. Designed by the Rockwell Group and Joyce Wang Studio, the hotel — which opened this past summer — introduces the luxury fitness brand’s debut into the hospitality industry.
Combining a luxury aesthetic with natural details, the Equinox Hotel boasts an environment focused on rest and relaxation, as well as pristine architecture and design. Designed by the Rockwell Group, the hotel’s 212 rooms are referred to as “sleeping chambers,” complete with total-blackout window systems, padded walls and upholstered headboards for soundproofing. Partnering with Coco-Mat, Equinox provides all-natural mattresses made out of organic materials such as seaweed, coconut fiber and eucalyptus. Rockwell Group’s Electric Lemon restaurant has an outdoor terrace that overlooks the Hudson River, along with a reflecting pool that houses a Jaume Plensa sculpture.
Joyce Wang Studio’s spa and fitness club features a dynamic wood pattern, twisted steel details and stretched ceiling patterns to “capture the contrast between the rawness of the railroads and refined forms of celebrated architecture.” The space consists of two plunge pools, an indoor saltwater pool, a “jewel box-like” hair salon and an outdoor deck with views of Thomas Heatherwick’s Vessel. An expansive two-floor club that offers personalized activities — from personal training programs to private Pilates classes — is also available for guests. The intention behind the designs and facilities of the hotel is to highlight “the unique position of Equinox Hudson Yards as a sanctuary that facilitates the elevation of body and mind.”
Take a look inside Equinox’s first hotel in the images above and head over to Equinox Hotels’ website for more information.
Elsewhere, Arlo Hotels relaunched the Nautilus in South Beach as a retreat for visitors and the local community alike.
Equinox Hotels Hudson Yard
33 Hudson Yards
New York, NY 10001