“There Are No Rules to Being Wild and Beautiful”: Behind the Scenes of KATSEYE’s Pre-Concert Prep
The girl group shares how they go from hotel suite to stage in a new partnership with ALL Accor.
KATSEYE touched down in Paris last week for their WILDWORLD TOUR show at Accor Arena. As the fourth stop of their landmark concert run, the Grammy-nominated group partnered with ALL Accor, the booking platform and loyalty programme of Accor Group, to nail down the pre-concert rituals that happen moments before they hit the stage.
In a hotel suite in SO/ Paris, KATSEYE began by imagining the perfect beauty prep space. With hotels serving as the starting point for evenings spent at gigs and concerts, this particular area was transformed with nail art and tooth gem stations. The suite revealed the importance of these spaces for both fans and artists by showing they have become places where creativity can thrive – whether they’re used to get ready or mentally prepare before the show.
Before connecting with members of ALL Accor, media and content creators, the girl group got a first look at the suite, exploring the Glam Room while sharing their go-to routine in a recent video. “It’s all about what makes me feel super confident,” shared Daniella. “I love accessorizing with big hoops and wearing makeup to feel powerful on stage.” Lara also mentioned how she hopes fans will show up as their most confident selves, saying, “There are no rules to being wild and beautiful; it’s just about expressing yourself and loving yourself and wearing honestly whatever you want.”
After talking about face masks, headphones, and those small reminders of home, KATSEYE connected with fans and contest winners in a meet-and-greet. The VIP opportunity allowed attendees to immerse themselves further in the world of KATSEYE by catching the group during the sacred hours of styling and prepping.
ALL Accor will soon be extending this program to more music artists for their upcoming gigs. To find out how to get involved, head to its website now.
