Piper Jaffray recently conducted its biannual “Taking Stock with Teens Survey,” which surveyed 9,500 US teens on what brands they prefer in various categories. Surveyed consumers were 16 years old on average, came from 42 states and an average household income of $65,400 USD. Overall, the research detailed that teen spending is down four percent from last fall and 10 percent from this spring’s survey. However, when teens do decide to open their wallets, brands like
For the ninth year in a row, Nike takes the cake as teens’ top brand for both footwear and apparel. Vans comes in at number two for footwear, and
Food remains one of the most popular spending categories across all teens. According to the survey, out of all restaurants, the demographic turns to chicken-centric fast food restaurant Chick-fil-a as their top choice. The popular chain grew by 6 percentage points for upper-income teens from this past spring’s survey, making it the number one choice amongst the group. Starbucks comes in at the number two spot, while Chipotle rounds out the top three list for upper-income teens, and McDonald’s takes third for the average-income group.
View the survey’s ranking of the top 10 footwear brands selected by US teens below, then read about Nike’s recent €613 Million Euro building purchase for its upcoming Paris House of Innovation location.
Top 10 Favorite Footwear Brands Among US Teens: