Infinite Objects just launched a collection of digital artworks housed in frames as if they were traditional paintings or photographs. Stemming from a partnership between GIPHY and design firm Planeta, Infinite Objects aims to change the way digital art is collected and valued through by bringing a moving image’s context outside of the smart device realm and into the real world.
The company’s goal is to elevate the idea of moving art by delivering owners the same experience as collecting art prints or photographs while giving digital artists a way to edition and sell their work. The frames can hold up to 24 hours of video content and do not include any buttons, connect to any apps or need to be updated. Instead of cycling through multiple artworks or photographs like digital photo albums, Infinite Objects’ frames house only one digital image that plays on an infinite loop.
“We are always seeing beautiful moments on screens that we don’t get to spend nearly enough time with,” says artist Jeremy Couillard. “They are often in online video clips, fleeting scenes in film or Looping in art galleries as video we cannot access at home. Infinite Objects is an opportunity to make a video that could be Lived with, something that wasn’t just to quick consume online or in a video game.”
Infinite Objects’ first batch of digital artworks is available over on Infinite Objects’ website for $299 USD each.
In other art news, Takashi Murakami will unveil new sculptural portraits in his upcoming “Baka” exhibition at Galerie Perrotin.