G-Eazy & PUMA Announce Partnership

The pair will soon debut a collaborative sneaker.

By
Footwear
5,415 Hypes 6 Comments

Though the project began in 2018, G-Eazy and PUMA have now officially announced their partnership. The pair celebrated the reveal with a special event ahead of G-Eazy’s Rolling Loud performance in late September.

At the dinner, PUMA showcased a special colorway of the Ralph Sampson Lo sneaker, a silhouette named for the retired NBA star, who was in attendance. Though G-Eazy wore the model, he didn’t design it; his collaborative PUMA shoe is set to arrive in early 2020. In the meantime, PUMA will support the rapper’s philanthropic The Endless Summer Fund, a non-profit that provides aid to Bay Area youth and grants them access to musician mentors.

Check out the G-Eazy-approved Ralph Sampson shoe below and stay tuned for G-Eazy’s signature model to drop in the coming months.

Most recently, PUMA took us behind-the-scenes of its RHUDE collaboration.

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SER BAFFO/GETTY IMAGES FOR BET

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