G-Eazy & PUMA Announce Partnership
The pair will soon debut a collaborative sneaker.
Though the project began in 2018, G-Eazy and PUMA have now officially announced their partnership. The pair celebrated the reveal with a special event ahead of G-Eazy’s Rolling Loud performance in late September.
At the dinner, PUMA showcased a special colorway of the Ralph Sampson Lo sneaker, a silhouette named for the retired NBA star, who was in attendance. Though G-Eazy wore the model, he didn’t design it; his collaborative PUMA shoe is set to arrive in early 2020. In the meantime, PUMA will support the rapper’s philanthropic The Endless Summer Fund, a non-profit that provides aid to Bay Area youth and grants them access to musician mentors.
Check out the G-Eazy-approved Ralph Sampson shoe below and stay tuned for G-Eazy’s signature model to drop in the coming months.
Most recently, PUMA took us behind-the-scenes of its RHUDE collaboration.
- Image Credit
- SER BAFFO/GETTY IMAGES FOR BET
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.