A.P.C. Showcases Its Core Values & Upcoming Collaborations for SS20
Values such as “Naively conceptual” and “Radically minimal” are printed on garments.
A.P.C. took the runway at Paris Fashion Week to present its Spring/Summer 2020 collection, maintaining the brand’s original identity with clean lines, form-fitting silhouettes and a subdued color palette. The runway show highlighted A.P.C. staples while showcasing its upcoming collaborations with JJJJound, which was teased by Justin Saunders’ Montreal label earlier this year, Carhartt WIP and RTH.
In true Jean Touitou style, the collection featured khaki monochrome outfits, a range of denim pieces, chic button-down shirts, lightweight jackets and a selection of spring-patterned dresses. The SS20 pieces were styled with Suicoke DEPA sandals with a customized A.P.C. logo, revealing A.P.C.’s collab with the Japanese sandal brand. Taking on a color palette of beiges, blues and greens, playful prints and patterns elevated the collection with spring-forward detailing.
Other highlights include the brand’s original values, “Poetic persistence,” “Positively normal,” “Naively conceptual,” and “Radically minimal” printed on the backs of garments. A.P.C.’s upcycled quilts, carried like flags at the show, emphasized the brand’s dedication to sustainable initiatives. Earlier this year, A.P.C. announced a “Recycling Program” that would offer customers store credit for exchanging their old A.P.C. garments. The unwanted clothing would then be transferred to a recycling facility and re-used for new items.
Take a look at A.P.C.’s Spring/Summer 2020 looks in the gallery above.
Elsewhere at Paris Fashion Week, Balenciaga delivered jumbo silhouettes and new sneakers at its runway show.
