For the “Shot Clock” visual, Ella Mai teams up with award-winning director Colin Tilley, who has worked with other superstars such as Justin Bieber, Nicki Minaj, Kendrick Lamar, Future and more. The 10 Summers artist’s latest clip was put together in a way that showcases her multi-layered personality and artistic leanings while ensuring the focus is on her exceptional strengths as a singer-songwriter. Notably, “Shot Clock” was also the first track Ella Mai recorded and created for her self-titled LP.
“Sometimes people are complacent and think that someone will be around and waiting forever,” Ella Mai told a Reddit audience in 2018, breaking down the message and theme behind “Shot Clock. “Don’t take anyone for granted. Use your time wisely.”
You can take a look at Ella Mai’s new video for “Shot Clock” above.
For more, check out Ella Mai and Chris Brown’s “Whatchamacallit” collaboration from last October.