Though Dior is no stranger to mid-season runway showcases, the legacy label is changing things up for Pre-Fall 2019. Artistic Director of Dior Men’s, Kim Jones, affirmed the brand’s desire to show its first-ever men’s Pre-Fall presentation, revealing that the event will go down in Tokyo. “A fashion show in Tokyo is the best way to present and celebrate my first Dior Pre-Fall men’s show,” said Jones. “Japan is a magical country that I know quite well and that I love particularly for its incredible and unique culture, history and nature, which have always been very fascinating and a great source of inspiration to me.”
Along with the runway show on November 30, Dior will launch an Isetan Shinjuku pop-up on November 28, revealing the Jones-designed Spring/Summer 2019 collection over the course of two weeks.
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