Jordan Brand is ready to move onto the next chapter of its historic signature sneaker catalog. For Michael Jordan‘s 33rd signature model the Jumpman team eliminates the sneaker’s traditional lacing system for FastFit technology. Starting with its upper, the Air Jordan 33 takes the line’s next leap into the future with pull tabs on the tongue and heel for easy entry and exit. As you move towards the midfoot you’ll find a pull cord which locks you into the sneaker quicker than it would normally take to tie your sneaker. Unhinging the Fast Fit technology lies in a simple pull of its release cable locking mechanism.
Jordan Brand pays homage to its history by adding the iconic Nike Air insignia to complement the Jumpman on the tongue. Moving towards the sole unit, you’ll find a circular window which gives you a first-hand look at the Fast Fit technology in action.
The Air Jordan 33 arrives in Greater China on September 27 with a launch in North America to follow on October 18 for $175 USD. Peruse the shots above and let us know if you like the direction Jordan Brand is heading in with its latest installment.
For more Jordan Brand news, the Air Jordan 7 Low NRG releases in a trio of colors this month.
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