Taylor Swift's New Video Breaks a YouTube Record

It also broke Spotify records.

Music
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Taylor Swift‘s new single “Look What You Made Me Do” has been making waves on the internet for many reasons, including its possible ties to Kanye West and Kim Kardashian drama. After the official video debut at MTV VMAs,  the visuals netted over 43.2 million streams in its first 24 hours on YouTube.

According to YouTube, the video averaged about 30,000 views per minute that day, exceeding 3 million views an hour following its debut. This includes the song’s lyric video, which streamed a record 19 million times in its first 24 hours after its debut on Friday. The track also broke Spotify’s same-day streams record with 8 million plays. The music video is currently at 58,965,962 views and the number one trending video on the platform.

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