New Balance's X-90 Reimagines '90s Colorways With the "Modern Essentials"

Structured around the label’s 99x series.

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Hinging upon modern “chunky” trends, New Balance gives itself a contemporary makeover with its latest iteration of the  X-90, the “Modern Essentials.” Continuing to sustain its brand identity, the Boston-based imprint’s sneaker can be characterized as a spiritual successor to its most iconic and profitable ’90s colorways of the 99x series.

Touted to have “oversized aggressive tooling,” the silhouette — arriving in a variety of referential colorways –  balances its bulk through an optimized design-build, as to not compromise durability and cushioning. Utilizing both past and current technology, the outsole encompasses a performance-centric construction, while the mid-sole utilizes popular shapes from past 99x models alongside a responsive REVLITE system. The upper consists of a toe-box made from an engineered knit vamp, asymmetrical collar straps and stretch booty for slip-on for comfort. Accents from the classic smaller “N” logo branding on the medial and lateral and debossed details, complete the sneaker.

Priced at $99.95 USD, shop the X-90 at participating retailers and on New Balance’s website. Also, be sure to watch the video to find out more about the silhouette.

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Presented by New Balance
Photographer
Mandy Kan/Hypebeast
Model
Cyrus/Sun Esee Model Management & Alina G/Modelgenesis
Stylist
Kate Cheung
Director
Lung/Hypebeast
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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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