adidas Originals unveiled Kylie Jenner as its newest ambassador yesterday and today it showcases its first campaign. Using ‘90s nostalgia as a hook, the brand claims that 1997 was a seminal year due to the creation of the adidas Originals Falcon Dorf Runner as well as being the year that Kylie Jenner was born.
The two have joined forced for this campaign, with the Falcon reinvented in a grey, pink, black and blue colorway. Alegra O’Hare, Vice President of global brand communications, said “Falcon is inspired by the Falcon Dorf, an iconic model from the ‘90s: its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers.” The adidas Originals Falcon campaign will officially launch globally on September 6.
In related news, the adidas Yung-96 will be releasing in a black/white colorway this month.