A Look Inside Gucci's Revamped London Flagship Store
A new space for ready-to-wear, accessories and a customization service.
After dropping its Martin Parr-shot Cruise 2019 lookbook recently, Gucci has now revealed its newly-revamped London flagship store. The 1200 square meter space includes both men’s and women’s ready-to-wear collections, as well as accessories, the latest Gucci Décor collection and the Italian house’s collaboration with Dapper Dan. Elsewhere, the flagship store will also offer Gucci’s DIY service, allowing customers to personalize their latest pick-ups.
The interior design of the space is intended to combine traditional and modern elements, with materials including soft velvet and vintage dark wood sitting alongside industrial-inspired fittings. The flagship will also feature a unique VIP room, the first time that the discreet space has been available in the UK. Take a look around the space in the gallery above.
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