adidas Unveils New Release System

Available through the adidas app.

By
Fashion
56,752 Hypes 19 Comments

adidas has revealed plans for a new release system.

The new purchasing method revolves around the adidas app, and requires its users to create a verified adidas account. Upon creating an account, consumers are invited to “switch on notifications to ensure you never miss a drop.” Then, users will be prompted to share their size during launch day. Lastly, upon opening the app during the drop, you will have 15 minutes to checkout. The app’s new release system also requires SMS verification, which adidas hopes will help lessen the impact of bots.

You can check out adidas’s official announcement concerning its new release system below, and download the app through your phone to check it out for yourself.

In related news, adidas’s second quarter sales are up 10%.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Nicki Minaj Becomes the Queen of the Desert for New "Ganja Burn" Video
Music

Nicki Minaj Becomes the Queen of the Desert for New "Ganja Burn" Video

She takes her LP’s title literally for this one.

Thom Yorke Reveals Plans for 2018 "Tomorrow's Modern Boxes" U.S. Tour
Music

Thom Yorke Reveals Plans for 2018 "Tomorrow's Modern Boxes" U.S. Tour

The Radiohead icon is hitting the road once more.

Nigel Sylvester Reveals Distressed Air Jordan 1 Collaboration
Footwear

Nigel Sylvester Reveals Distressed Air Jordan 1 Collaboration

Presenting a worn-in look.


Thailand's Stunning OKS CASA Houses a Hidden Cache of Supercars
Design

Thailand's Stunning OKS CASA Houses a Hidden Cache of Supercars

With one room solely for whichever Ferrari is his current favorite.

BAPE Joins DJ Steve Aoki for Camo-Rich Capsule Collection
Fashion

BAPE Joins DJ Steve Aoki for Camo-Rich Capsule Collection

Commemorating Aoki’s global tour.

Premier x Nike SB Dunk High Premium "Win Some/Lose Some" Has Two Secret Versions
Footwear

Premier x Nike SB Dunk High Premium "Win Some/Lose Some" Has Two Secret Versions

Will you be one of the lucky few “winners”?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.