adidas Quarter 2 Sales up 10% Following World Cup
A stronger-than-expected performance.
As well as this, organic revenue growth hit 10% — above the predicted 8% — with particularly strong performances in the sport performance activity, training, running and football categories. adidas also announced its full-year outlook, with sales expected to climb by around 10% on a currency neutral basis. adidas chief executive officer Kasper Rorsted added that the company “delivered another strong quarter on the back of a successful World Cup activation.”
In other adidas news, take a first look at the adidas x Dragon Ball Z packaging.