Doublet & WISM Reunite for YouTube-Parodying Graphic Tees
Exclusive Fall/Winter 2018 goods.
Doublet reunites with frequent collaborator WISM for a fourth time, issuing a selection of collaborative graphic tees and shirts inspired by the theme of “Before/After.” The LVMH prize winner toyed with playful digital videos for Spring/Summer 2018 and takes that concept to the logical extreme with this new range, reinterpreting an accompanying YouTube clip into a quartet of tongue-in-cheek T-shirts. Oversized white tees play host to screengrabs from the video, printed across a playful reinterpretation of the site design, complete with YouTube’s logo rearranged into a “DouBlet” graphic. Accompanying the tees are a pair of button-up shirts that reportedly change color based on body heat.
Look for the goods to hit WISM’s store on July 14 along with the rest of the brand’s seasonal drop.
Elsewhere, Doublet highlighted its Fall/Winter 2018 collection with a “READY TO WHERE” editorial.
