doublet Showcases Embroidered Track Suits With Bizarre Exercise Video
‘1-minute exercise’ takes a roundabout way of highlighting the graphic goods.
After showcasing a drop of off-kilter “package” T-shirts, Doublet returns with a sneak peek of an upcoming drop of embroidered goods. A 1 minute-long exercise video inspired by retro Japanese TV has surfaced to promote the brand’s latest drop of embroidered goods.
The Japanese label’s embroidered tracksuits have made a die-hard fan out of Travis Scott, who is frequently spotted with the brand’s highly-detailed sweatpants and bombers. To tease the forthcoming drop, Doublet has produced 1-minute exercise, exactly 60 seconds of exercise inspiration gone wrong. What starts off as typical work out fare hits unintelligible speed by the end, with the trio of athletes struggling to keep up. Keeping in line with past drops, the release centers around wearable reinterpretations of track pants, jackets and sweaters, accented with white paneling and Doublet’s signature layered embroidery.
Expect the new goods to hit stockists like Dover Street Market Ginza on March 3. For more Doublet, take a closer look at the brand’s recent drop of patched and patterned Spring/Summer 2018 goods, dubbed “UNDEAD STOCK”.
