Under Armour Adds HOVR™ Technology to New Havoc Basketball Shoe
UA takes its tech to the hardwood.





Under Armour has officially extended its HOVR™ footwear technology into its basketball division. Following the HOVR™ Phantom model, UA will use the cushioning and energy return feature on the all-new HOVR™ Havoc. The soft foam is incorporated within the model’s midsole housed in a compression mesh energy web.
The Under Armour HOVR™ arrives on August 31 in low and mid iterations for $105 and $115 USD respectively. You’ll be able to pick up your own pair at select Under Armour retailers and UA.com. Take a closer look at the navy red colorway above, modeled by Phoenix Suns’ Josh Jackson and let us know your thoughts.
Under Armour faithful can also take a closer look at its forthcoming collaboration with A$AP Rocky.