Special Cloth Alert, DJ Khaled Is the New Face of Rocawear

Another one.

Music
504 0   Comments
Prefer Hypebeast on Google
Save

We The Best captain, DJ Khaled, is taking his influence into the fashion realm. For his latest #clothtalk, the Snapchat kingpin was named Rocawear’s official brand ambassador. This brand’s fall season will feature Khaled all over the clothing company’s marketing campaign, sharing yet another major key on how to make your brand stretch.

“Growing up in the game, Rocawear has always been a major part of the culture and lifestyle of fashion and music, and that’s why this opportunity to be the face of the brand is important to me, and it feels great,” said DJ Khaled in a statement. “When you’re rocking Rocawear, you’re rocking greatness. It’s quality, it’s fly and it’s part of my history that I’m excited to bring to my fans.”

Read Full Article

What to Read Next

DJ Khaled Teases First Look at the Highly Anticipated 2026 Air Jordan 3 "True Blue" Retro
Footwear

DJ Khaled Teases First Look at the Highly Anticipated 2026 Air Jordan 3 "True Blue" Retro

Confirming the return of the coveted “Nike Air” heel branding, the legendary 1988 colorway is making its way back to retailers this summer.

Ghibli Park Is Bringing ‘Nausicaä of the Valley of the Wind’ to Life in a Brand New Zone
Travel

Ghibli Park Is Bringing ‘Nausicaä of the Valley of the Wind’ to Life in a Brand New Zone

The studio had long declared the proto-Ghibli classic off-limits, making this indoor expansion a genuine surprise.

The New Student-Focused NYC by CUNY Collection is Built for the Real Heartbeat of the City
Fashion

The New Student-Focused NYC by CUNY Collection is Built for the Real Heartbeat of the City

Presented by CUNY
From bodega-inspired graphics to early-2000s rap typography, the release celebrates the resilient spirit of the five boroughs with premium everyday staples.


Tesla Is Cancelling the Cybertruck for Australia and New Zealand After Seven Years of Reservations
Automotive

Tesla Is Cancelling the Cybertruck for Australia and New Zealand After Seven Years of Reservations

As compensation, Tesla is offering cancelled reservation holders a free year of Full Self-Driving Supervised on a new order.
2 Sources

Visit the Foundation of the Evil Spirit World in the 'Ouija: Origin of Evil' Trailer
Entertainment

Visit the Foundation of the Evil Spirit World in the 'Ouija: Origin of Evil' Trailer

The spirt realm is nothing to be played with.

Dior to Appoint Its First Female Creative Director
Fashion

Dior to Appoint Its First Female Creative Director

Who can fill Raf’s shoes?

The Real Life Iron Man: Elon Musk and his Sustainable Vision
Automotive

The Real Life Iron Man: Elon Musk and his Sustainable Vision

“We’ve reached the limit of what’s possible with diesel and gasoline.”

Boris Bidjan Saberi Channels a Dystopian Future for 2017 Spring/Summer
Fashion

Boris Bidjan Saberi Channels a Dystopian Future for 2017 Spring/Summer

Disruptive cuts and an earthy palette.

Clams Casino and Vince Staples Share "All Nite" Music Video
Music

Clams Casino and Vince Staples Share "All Nite" Music Video

Off ‘32 Levels’ due out July 15.

PARTYNEXTDOOR Uses Snapchat to Debut His "Come and See Me" Video Starring Kylie Jenner
Music

PARTYNEXTDOOR Uses Snapchat to Debut His "Come and See Me" Video Starring Kylie Jenner

PARTYNEXTDOOR tests out Kylie Jenner’s lip kit.


A Fan Discovers Unreleased Nirvana Songs From Studio Reel Purchased Off eBay
Music

A Fan Discovers Unreleased Nirvana Songs From Studio Reel Purchased Off eBay

The songs date back to 1993.

LeBron James’ Stepdad Wants Jay Z to Stop Hating
Music

LeBron James’ Stepdad Wants Jay Z to Stop Hating

“Jay Z, to me, is one of the biggest haters of them all”

DJ Khaled Is the New Face of Rocawear
Fashion

DJ Khaled Is the New Face of Rocawear

Bringing his vision of success into the fashion realm.

The Basslet Is a Wearable Subwoofer That Let's You "Feel the Music" Anywhere You Go
Tech & Gadgets

The Basslet Is a Wearable Subwoofer That Let's You "Feel the Music" Anywhere You Go

A new way to experience that bass drop.

ASICS Looks to Its Japanese Roots for the Latest GEL-Respector
Footwear

ASICS Looks to Its Japanese Roots for the Latest GEL-Respector

Celebrating a traditional Japanese summer festival.

Vetements Pays Tribute to One of Demna Gvasalia's Favorite Musicians With Ultra-Limited Hoodie
Fashion

Vetements Pays Tribute to One of Demna Gvasalia's Favorite Musicians With Ultra-Limited Hoodie

Good luck getting your hands on one of these.

More ▾