A Full Look at Kim Jones’ “Football Reimagined” Nike Collaboration

Mixing punk influences with Jones’ love of football.

Fashion
13,416 Hypes 8 Comments

After the capsule was released alongside his hybrid Air Max 360 Hi silhouette at Dover Street Market London last month, Nike has now released a lookbook for Kim Jones’ latest collaboration. Titled “Football Reimagined,” the capsule is influenced by Jones’ love of football and the punk ethos surrounding London’s Kings Road in the ‘70s.

Speaking about this mix of influences, Jones revealed that he “was inspired by the idea of DIY of the time — cutting up and putting things back together — to create something new.” Jones also explained his hybrid sneaker: “I was looking at the silhouette of the Mercurial along with my three favourite Nike shoes: the Footscape, the Vandal and the Air Max 97. Combining these into one shoe is an homage to punk, but with a super-slick end product.” The full capsule is set to drop via the Nike web store on June 7.

In related news, take a detailed look at Nike’s “Flag Pack.”

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