Beats by Dre Enlists LeBron, KD and James Harden for 'Decades' Collection
In honor of Beats’ 10th anniversary.
Beats by Dre has launched its newest Decades collection to celebrate its 10-year anniversary. The latest lineup includes its signature Studio3 noise-canceling headphones, in conjunction with the Powerbeats3 earphones, Solo3 headphones, BeatsX earphones and urBeats3 earphones. The colorways embrace bold black and red hues, harking back to the brand’s recognizable “b” logo.
To help celebrate this milestone, basketball stars LeBron James, Kevin Durant (who were also part of Beats’ “Be Heard” campaign last year) and James Harden all came together to promote the power of overcoming obstacles in the campaign titled “Made Defiant.” Set to the music of Anderson .Paak’s “Bubblin,” watch the inspirational spot below.
The Decades collection is available to shop now at Apple. LeBron was also recently seen donning a pair of custom Thom Browne x Beats by Dre headphones.
