Beats by Dre Enlists LeBron, KD and James Harden for 'Decades' Collection

In honor of Beats’ 10th anniversary.

By //Tech

Beats by Dre has launched its newest Decades collection to celebrate its 10-year anniversary. The latest lineup includes its signature Studio3 noise-canceling headphones, in conjunction with the Powerbeats3 earphones, Solo3 headphones, BeatsX earphones and urBeats3 earphones. The colorways embrace bold black and red hues, harking back to the brand’s recognizable “b” logo.

To help celebrate this milestone, basketball stars LeBron James, Kevin Durant (who were also part of Beats’ “Be Heard” campaign last year) and James Harden all came together to promote the power of overcoming obstacles in the campaign titled “Made Defiant.” Set to the music of Anderson .Paak’s “Bubblin,” watch the inspirational spot below.

The Decades collection is available to shop now at Apple. LeBron was also recently seen donning a pair of custom Thom Browne x Beats by Dre headphones.

Read Full Article
Source
HYPEBEAST ZH
LeBron JamesBeats by DreKevin DurantAnderson PaakJames Harden

You may also like

LeBron James Snapped Wearing the Thom Browne Studio3 x Beats by Dre Wireless Headphones
Tech

LeBron James Snapped Wearing the Thom Browne Studio3 x Beats by Dre Wireless Headphones

Just prior to the Cavs vs. Raptors playoff game.
8,223 Hypes 2 Comments
Dr. Dre and Jimmy Iovine Sued Over $100M Beats Royalty Case
Music

Dr. Dre and Jimmy Iovine Sued Over $100M Beats Royalty Case

Entrepreneur Steven Lamar is taking the duo to court.
12,565 Hypes 2 Comments
James Harden Showcases His Incredible Collection of Jewelry & Watches
Fashion

James Harden Showcases His Incredible Collection of Jewelry & Watches

One of the basketball star’s favorite pieces is an Audemars Piguet watch he received from his mom.
19,929 Hypes 13 Comments
Dr. Dre & Jimmy Iovine Ordered to Pay Former Beats Partner $25 Million USD in Royalties
Music

Dr. Dre & Jimmy Iovine Ordered to Pay Former Beats Partner $25 Million USD in Royalties

Entrepreneur Steven Lamar will also receive royalties.
2,621 Hypes 7 Comments
Beats by Dre Continues "Made Defiant" Campaign With a Soccer-Themed Short Film
Tech

Beats by Dre Continues "Made Defiant" Campaign With a Soccer-Themed Short Film

Highlighting its Decade Collection headphones.
3,149 Hypes 2 Comments


What to Read Next

Kanye West Teases Tracklist for His Upcoming Joint Album With Kid Cudi
Music

Kanye West Teases Tracklist for His Upcoming Joint Album With Kid Cudi

It just needs one more song.

BAPE Unveils "City Camo" Skateboard Set
Fashion

BAPE Unveils "City Camo" Skateboard Set

Outfitted with glow-in-the-dark features.

Here Are the Full Credits for Kanye West's 'ye' Album
Music

Here Are the Full Credits for Kanye West's 'ye' Album

Nothing but legends.


This McLaren 675LT Has a Familiar Paint Scheme
Automotive

This McLaren 675LT Has a Familiar Paint Scheme

The livery paint makes it feel faster.

Create Your Own 'ye' Cover Art With Yenerator
Music

Create Your Own 'ye' Cover Art With Yenerator

Add a custom caption to the popular album.

Parley Reduces Plastic Pollution With the adidas AM4LA
Footwear 

Parley Reduces Plastic Pollution With the adidas AM4LA

Presented by adidas
“From threat-to-thread.”

More ▾