Under Armour's Curry 5 Aims for an NBA Finals Takeover

Will Curry hoist up another trophy this June?

Footwear
6.1K 7 Comments
Save

Under Armour is celebrating Steph Curry‘s fourth trip to the NBA finals in the form of two special editions of the sharpshooter’s fifth signature sneaker. Dubbed the Curry 5 UA Takeover, the drop is comprised of an Edition_1 and Edition_2, both sporting gold accents as an homage to the chase for another championship. The Edition_1 features a black upper with black lacing to match. A white midsole with gold speckles provides a contrast while the Edition_2 is covered in white. The latter also sees the aforementioned gold detailing on the midsole, heel and ankle entry.

Retailing for $130 USD each, the Curry 5 UA Takeover Edition_1 and UA Takeover Edition_2 will arrive in limited numbers on June 1 via select Under Armour retailers and SC-V5.com.

Read Full Article

What to Read Next

The Golden State Pivot: Why Stephen Curry's Move to Li-Ning Makes Sense
Footwear

The Golden State Pivot: Why Stephen Curry's Move to Li-Ning Makes Sense

By leaving Under Armour for Li-Ning, Stephen Curry isn’t just signing a sneaker deal—he is laying the foundation for a global, post-basketball empire.

Stephen Curry Debuts First Signature Curry Brand Golf Shoe With Li-Ning
Golf

Stephen Curry Debuts First Signature Curry Brand Golf Shoe With Li-Ning

The basketball superstar showcases a sleek, white leather model at Lake Tahoe following his historic brand transition.

The Future Is Li-Ning: Stephen Curry and Curry Brand Ink 10-Year Global Partnership Deal
Footwear

The Future Is Li-Ning: Stephen Curry and Curry Brand Ink 10-Year Global Partnership Deal

The NBA superstar calls the move “the partnership of a lifetime,” aiming to expand his signature line across basketball, golf, and lifestyle markets globally.


Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
Fashion

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star

The multi-platinum artist debuts his first 14-piece collection alongside the hyper-limited UA Scorpio footwear silhouette.

Burger King to Unleash the Whopper Donut for National Donut Day
Food & Beverage

Burger King to Unleash the Whopper Donut for National Donut Day

For the Homer Simpson in all of us.

Valentino Premieres Chunky "Bounce" Runner for Spring/Summer 2018
Footwear

Valentino Premieres Chunky "Bounce" Runner for Spring/Summer 2018

More heavyweight luxury running shoes.

Virgil Abloh's IKEA Chair Is Actually an Iconic 1950s Design According to Diet Prada
Design

Virgil Abloh's IKEA Chair Is Actually an Iconic 1950s Design According to Diet Prada

Originally conceived by Paul McCobb, then Abloh added a doorstop.

Nike Air Max Plus Welcomes a Bright Color Gradient for Summer
Footwear

Nike Air Max Plus Welcomes a Bright Color Gradient for Summer

Shifting colors.

Pusha T Confirms Drake to adidas Rumors
Fashion

Pusha T Confirms Drake to adidas Rumors

An important revelation in the middle of the beef.

Grimes "love4eva" Collaboration With K-Pop Group Loona Is Here
Music

Grimes "love4eva" Collaboration With K-Pop Group Loona Is Here

The fun video is a sight to see.


Kamasi Washington Pays Tribute to a Childhood Obsession on "Street Fighter Mas"
Music

Kamasi Washington Pays Tribute to a Childhood Obsession on "Street Fighter Mas"

Another single in support of ‘Heaven and Earth.’

Han Kjøbenhavn Prepares Technical Military Gear for Spring/Summer 2018
Fashion

Han Kjøbenhavn Prepares Technical Military Gear for Spring/Summer 2018

Renaissance-era artwork replaces camouflage.

Roy Woods Goes to Space in “Something New” Video
Music

Roy Woods Goes to Space in “Something New” Video

Directed by Elliot Clancy-Osberg.

Supreme Is No Longer Dropping "Alphabet" SS18 Pieces
Fashion

Supreme Is No Longer Dropping "Alphabet" SS18 Pieces

Presumably given a C&D for copying artist Erté.

Atari VCS Now Available to Preorder
Gaming

Atari VCS Now Available to Preorder

Old aesthetic, new hardware.

Dover Street Market Ginza & BAPE Rejoin for Spring/Summer 2018 Exclusives
Fashion

Dover Street Market Ginza & BAPE Rejoin for Spring/Summer 2018 Exclusives

Co-branded shirts, shorts, and caps.

More ▾