Supreme Is No Longer Dropping "Alphabet" SS18 Pieces
Presumably given a C&D for copying artist Erté.
Supreme originally showed an “Alphabet” collection in its Spring/Summer 2018 lookbook back in February. Now, the company has taken all the pieces and accessories off its website and lookbook. According to theories across the internet and from precedent, this would mean that Supreme presumably received a cease and desist for these products.
The unreleased “Alphabet” shirts, pants, vase and towels in question are eerily similar to the work of artist Erté, who was born Romain de Tirtoff. His work during the Art Deco period featured the same font and letters even though he was more well known for his fashion designs. Before he passed away, he ended up designing seven limited edition Courvoisier bottles.
Take a look below at the comparison. This is not the first time that Supreme has been served a C&D as it occurred with the NCAA in 2007, NHL in 2009, and Louis Vuitton in 2010.
Supreme Alphabet Pieces Removed From The Lookbook And Website! Normally This Means Supreme Got A Cease And Desist For These Particular Items. Also Means The Alphabet Water Shorts & Towels Will Not Be Dropping. Will Update If Anything Changes pic.twitter.com/AMTSQ7OkSr
— J (@DropsByJay) May 29, 2018
@SupremeCopies The Original Artist pic.twitter.com/OrjBT08Mo4
— J (@DropsByJay) May 29, 2018
