Gucci Wooster Takes Over New York's SoHo District

The brand’s first shop in the area.

By //Fashion

Gucci has expanded its presence into New York’s SoHo district with its first store in the area. Wooster Street welcomes the high-end luxury fashion brand and its men’s and women’s collections as the nearly 10,000-square-foot store debuted this weekend with an exclusive Dapper Dan collection.

Promising to give the highest customer service, “Gucci Connectors” will provide each client with a unique shopping experience. Inside the space, a 3D video display and screening room equipped with Muzik headphones will play host to creatives and film screenings. Gucci Wooster will also be the first store in the world to “feature the new Gucci DIY assortment including unique lettering in a variety of fabric and color combinations on unisex luggage and the iconic Ace sneaker,” the press release from the company reads. To help customers see their custom creations, AR technology will be used.

Take a look at the images above and let us know if you’ll be stopping into the new Gucci Wooster store on your next trip to New York City. In related news, take a look at the Gucci SEGA chunky sneaker.

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