FOSS Gives the ASICS GEL-Mai a Splash of Sunshine

“Development Sunrize” offers a bold, contrasting colorway.

By
Footwear
3,610 Hypes 1 Comments

After joining forces to celebrate FOSS Gallery’s first anniversary, the Beijing-based agency has once again linked with ASICS for a collaborative sneaker. This time, the pair rework the emergent GEL-Mai silhouette in “Development Sunrize,” wrapping the sneaker in bi-color suede. Offering orange hues on one half and muted earth shades on the other, the sneaker is intended to evoke the sunrise in the 10-year-old company’s newer Chaoyang outpost, which turns two years-old in July. More subtle detailing comes in the form of “X” and “F” characters embossed into the left and right shoes, respectively, reflecting FOSS’s decade in business.

The “Development Sunrize” GEL-Mai will launch at FOSS’s Chaoyang store on May 26 before releasing through ASICS Tiger stores across greater China.

Most recently, the GEL-Mai emerged in an ultra-clean “Triple-White” colorway.

Read Full Article

What to Read Next

Watch Don Q & Pusha T Push Their Luck in New "Words Of Wisdom" Video
Music

Watch Don Q & Pusha T Push Their Luck in New "Words Of Wisdom" Video

Playing for keeps.

Gucci Gets Psychic in New Timepieces & Jewelry Campaign
Fashion

Gucci Gets Psychic in New Timepieces & Jewelry Campaign

Starring iconic Hitchcock actress Tippi Hedren.

Deluxe & Danner Debut Exclusive Strappy Sandals
Footwear

Deluxe & Danner Debut Exclusive Strappy Sandals

Summertime essentials with a military flair.


Jean Jullien's "ONAJI UMI" Exhibition Is Filled with Breezy Beach Scenes
Arts

Jean Jullien's "ONAJI UMI" Exhibition Is Filled with Breezy Beach Scenes

Inspired by the artist’s seaside birthplace of Nantes, France.

'Mile 22' Features Mark Wahlberg as a Gunslinging CIA Operative
Entertainment

'Mile 22' Features Mark Wahlberg as a Gunslinging CIA Operative

“We are very real, and we get sh*t done.”

Todd Snyder Drops Limited New Balance 998 in "Sunset Pink"
Footwear

Todd Snyder Drops Limited New Balance 998 in "Sunset Pink"

Inspired by both Palm Springs and pocket squares.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.