Gucci Gets Psychic in New Timepieces & Jewelry Campaign

Starring iconic Hitchcock actress Tippi Hedren.

Gucci New Timepiece Campaign spring summer 2018 watches
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Gucci New Timepiece Campaign spring summer 2018 watches
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Gucci New Timepiece Campaign spring summer 2018 watches
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Italian luxury mega-house Gucci has just released the latest campaign for its new timepieces and jewelry collection.

Channeling the spiritualist movement of yesteryear Los Angeles, the advertorial stars legendary American actress Tippi Hedren, who is best known for her role in Alfred Hitchcock’s 1963 thriller The Birds, as a mysterious fortune teller enticing young visitors through the arts of palmistry and crystal ball reading. Highlights in the campaign include pieces from Gucci Ouroboros, GG Running and Le Marché des Merveilles fine jewelry collections as well as G-Frame, G-Timeless and new automatic watches.

Scroll through the images above then watch the mystical campaign video below. In other Gucci news, the label has collaborated with Frieze on “Second Summer of Love” video series.

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