Adsum Receives a Clean New Balance 990v3 Custom

The classic for the Brooklyn imprint.

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Brooklyn-based menswear label Adsum has received a special Friends and Family New Balance 990v3 sneaker that matches the label’s Spring/Summer 2018 collection. The quintessential dad sneaker keeps it minimal in a monochrome colorway that features grey suede and mesh at the upper, black accents, a white midsole and grey outsole. The special touch comes at the heel counter, where “Adsum” is embroidered in black.

Theis Adsum New Balance 990v3 sneaker won’t be releasing to the public, but the 990v4 is available in the same grey colorway. For something similar with a pop, check out the Aries x New Balance 990v3 exclusive.

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