Aries x New Balance 990v3 Gives the Dad Shoe Some Pop

An exclusive collaboration for the Planet Aries pop-up.

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New Balance works with London establishment Aries on an updated, modernized, version of the 990v3 silhouette.

The very limited production sneaker will seem familiar for the anterior half of the toe box to the lace stays, but the posterior will feature color pop additions to the medial and lateral. Splashes of red, yellow and blue hit accents around the heel, while a black rear panel houses the collaborative branding of Aries and the 990 labeling. A custom insole is also found containing the cult London label’s logo in vibrancy.

Look for the Aries x New Balance 990v3 to hit the London pop-up on Thursday, May 17. For more color-popped New Balances, check out the 998 “Cotton Candy” release.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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