Aries x New Balance 990v3 Gives the Dad Shoe Some Pop

An exclusive collaboration for the Planet Aries pop-up.

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New Balance works with London establishment Aries on an updated, modernized, version of the 990v3 silhouette.

The very limited production sneaker will seem familiar for the anterior half of the toe box to the lace stays, but the posterior will feature color pop additions to the medial and lateral. Splashes of red, yellow and blue hit accents around the heel, while a black rear panel houses the collaborative branding of Aries and the 990 labeling. A custom insole is also found containing the cult London label’s logo in vibrancy.

Look for the Aries x New Balance 990v3 to hit the London pop-up on Thursday, May 17. For more color-popped New Balances, check out the 998 “Cotton Candy” release.

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