Fresh from announcing Craig Green and Roberto Cavalli as this year’s guest designers, Florence’s Pitti Uomo has launched a new partnership with Copenhagen-based trade show Revolver. The deal will see 15 Scandinavian menswear brands showcase their collections in a special area titled “Scandinavian Manifesto.”
As well as the collections, the space will also feature a specially-designed set and design items taken from the region’s cultural and culinary scenes. Announcing the partnership, Pitti’s director of communications and special projects, Lapo Cianchi, revealed that the area would feature “both young menwears designers and already established brands.” According to Instagram, one of the first labels to appear will be Danish label mfpen. The deal will begin at Pitti Uomo 94 in June, and is expected to run for at least three seasons.
In other fashion news, SSENSE has purchased Polyvore.
From the next edition of Pitti Uomo, we will be presenting “Scandinavian Manifesto”, a new space with around 15 curated emerging and established Scandinavian brands, in a mix with related contemporary design icons from the Nordic furniture, art and culinary scene ? Picture by @mfpen_ from the AW18 presentation in during @cphfw ? #revolvertradeshow #pittiuomo #pu94 #scandinavianmanifesto