Nike Strengthens Digital Platforms by Acquiring Computer Vision Company Invertex
Allowing the brand to further its “capabilities in computer vision and artificial intelligence.”
Nike Chief Digital Officer, Adam Sussman, announced the purchase, explaining that “the acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every point.” Invertex has created so-called “scan-to-fit” shopping experiences which combine 3D-digitization and deep-learning technologies to create new retail solutions. This technology is significant, as it lowers the number of returns from customers and allows retailers to tailor existing to products to the customers’ specific needs.
In other Nike news, check out the official store list for the Virgil Abloh x Nike Air VaporMax “White.”
