Here's Why You Keep Using Facebook Even If You Hate It

All due to the network effect.

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Though many have publicly stated their dislike of Facebook, 2.13 billion users continue to use the online social media and social networking service. Now with Facebook’s recent Cambridge Analytica scandal, the voices over at Vox have created a new video analysis on how Facebook has made itself so necessary to the online experience, focusing on how the network effect is the biggest selling point and root of the platform’s problems.

Watch the video above to see why you keep using Facebook even if you hate it and head over to Vox’s website for a more.

Mark Zuckerberg’s Facebook exposed 87 million users’ data to Cambridge Analytica. So far, the scandal has wiped off more than $80 billion USD off the company’s stock market value.

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