Facebook Gaming was hit the hardest with a 51% decline in hours watched.
Said to help build the “Discovery Engine.”
The company says increased profit margins can be invested back into development.
As part of Meta’s new Music Revenue Sharing program.
Releasing it in time for the social media platform’s 20th anniversary.
With the goal of making Reels successful and building top-class recommendations technology.
The platform can be accessed without having the need to download anything.
The social media giant has added interactive stickers, templates and more to the short-form video vertical.
With plans to roll out across Meta’s family of apps.
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