Hong Kong Celebrates Nike Air Max Day 2018 with Special Pop-Up

atmos x Nike “Animal Pack” 2.0 exclusive raffle and more.

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HBX and Nike are gearing up for a special pop-up to celebrate Air Max Day 2018. The collaborative event will feature an installation that embraces the legacy of the Swoosh’s Air Max innovations throughout the years since the inaugural shoe was launched back in 1987. Conclusively, fans will be offered a closer look at the most-popular Air Max 1/97 Sean Wotherspoon, Air Max 1 “Animal Pack” 2.0 with atmos, as well as the fledgling Air Max 270 sneakers.

Coinciding with the pop-up is an online raffle for in-store purchase of the atmos and Wotherspoon collabs that will take place in two distinct timeframes, outlined below. Peruse the editorial above and expect the pop-up to launch at HBX’s Hong Kong pop-up from March 9 to 26.

HBX x Nike Air Max Day 2018 Online Raffle Dates
March 13 to 15 – atmos x Air Max “Animal Pack” 2.0
March 20 to 22 – Air Max 1/97 Sean Wotherspoon

Nike Air Max Day 2018 at HBX
11am – 8pm HKT
Shop B30, LANDMARK MEN,
LANDMARK ATRIUM, 15 Queens Road
Central, Hong Kong

HBX x NIKEAir Max Day Pop-Up with
March 9 to 26 of March at
Shop B30, B/F,
LANDMARK ATRIUM, 15 Queen’s Road Central,
LANDMARK, Central, Hong Kong,

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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