EJDER Spotlights Pieces From AMBUSH, MISBHV, M+RC NOIR & Nike in New Editorial

“WAVE CULTURE.”

Fashion
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Following on from last season’s “Suburbanite” editorial, London-based retailer EJDER has spotlighted some of its Spring/Summer 2018 selection in a new editorial. Titled “WAVE CULTURE,” the new shoot looks at the relationship between, streetwear and youth and how sportswear sensibilities mix with non-sports styles.

To look at these intersections, the store has focused technical pieces from non-sportswear designers, with characteristics such as technical fabrics, oversized fits and tactical bagging all featuring prominently. Another way the editorial looks at the athletic influence is through the use of blurring on images. Some of the key brands featured include AMBUSH, MISBHV and M+RC NOIR. Take a look through the editorial above, and head to the EJDER web store to pick up some of the pieces.

In related news, @itsmaymemes has collaborated with HBX for a new editorial.

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