Coca-Cola to Launch Its First Alcoholic Beverage

“This is a modest experiment for a specific slice of our market.”

Food
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Coca-Cola is officially launching its first alcoholic drink, exclusive to Japan. “This is unique in our history,” president of Coca-Cola’s Japan business unit Jorge Garduño said on the company website. “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Although there is still no news on when it will hit store shelves or its price, it has been confirmed by a spokesperson that it will not be coming to the United States. The company usually releases off-kilter Coca-Cola products, including a peach-flavored Coke as well as a coffee-flavored version, exclusively in Japan. In related news, spicy Skittles Sweet Heat have arrived.

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The Wall Street Journal
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