Billed as “luxury meets classic, Detroit style,” Big Sean and PUMA’s Spring/Summer 2018 collection is a “street luxe” take on timeless, casual staples like hoodies, T-shirts, pants and more. Specifically, a new, Detroit-inspired take on the T7 Track Jacket, a contemporary rework of the Clyde, a classic coach jacket, and a branded hoodie stand out among the pack of streetwear-inflected gear. To bring PUMA and Big Sean’s first full-length effort together to life, creative team JUCO took to Big Sur to create a barber shop backdrop inspired by the heritage of small Midwest towns.
You can take a look at Big Sean and PUMA’s debut Spring/Summer 2018 collection above. To pick up some of the items for yourself, you can expect to find the clothes on the shelves of retailers starting March 31. An “exclusive pre-launch” is being planned for for a pop-up event at an undisclosed Los Angeles location.
Last week, Fenty PUMA enlisted Rihanna for its Spring 2018 campaign.