Tinder Will Add a ‘Ladies First’ Feature in an Upcoming Update
“Giving people the choice versus telling people how to engage.”
In an upcoming Tinder update, a feature will be added that allows women to choose when to start a conversation and message first when a match is made. The feature must be enabled from within the app, unlike Bumble, as Tinder’s double-opt-in design will remain intact. The feature will not roll out until a future update, but will also be tested ahead of its public launch.
“Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great,” said Match Group CEO Mandy Ginsberg in an interview with MarketWatch. “Giving people the choice versus telling people how to engage is the big difference.” The move to prepare a similar feature to Bumble is rumored to have come after an acquisition deal between it and Tinder fell through. How do you feel about to upcoming update? Share your thoughts below.
In related news, Bumble’s networking arm Bumble Bizz brought together a team of freelance fashion creatives for a fresh editorial lookbook.
