With the release of Sony’s powerful A7R III camera just four months ago, the A7 system is back in the spotlight for the announcement of the third version to its base-model — the A7 III. Considered on paper as a “baby” Sony A9, the A7 III boasts some serious upgrades, mainly with the added dual-SD card slots, larger Z-battery (now capable of shooting 710 photos on a single charge), joystick menu selector, touch screen, and 4K internal video recording.
Other upgrades include a newly developed 24.2MP full-frame CMOS sensor, 693 AF points, 10fps photo bursts, and an improved ISO range of 50 – 51,200 (204,800 if shooting stills). The best part about this camera is that it features close to what its more expensive siblings pack, but at a fraction of the price at just under $2,000 USD. Pre-orders for the A7 III start February 28 at most official Sony Alpha dealers, including BHphoto.
In other camera news, Canon reveals a new camera aimed at vloggers and social media usage.