A Look Inside KITH's New Los Angeles Store

A sneakerhead’s haven during All-Star weekend.

Fashion
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Yesterday, KITH opened its first West Coast brick and mortar, marking the brand’s fourth flagship and seventh official shop. Inside the LA location, co-designed with incumbent partners Snarkitecture, loyal fans will find signature elements. The 3,500-square-foot space houses 200 Air Jordan 6 casts hanging from the ceiling, a glass-sectioned footwear area customized with diffusion lighting, and a main shopping area with a decidedly industrial aesthetic. Of course, no KITH store is complete without the KITH Treats cereal bar experience. Shoppers can enjoy ice cream swirls, milkshakes and purchase the latest KITH Treats merchandise at the LA spot. Set on the ground level of the parking garage, the exterior features a special gallery zone for artists to display installations.

Congratulations to founder Ronnie Fieg; the Queens designer has come a long way from his first start in the industry at the age of 13 working at NY-based David Z.

Take a look at the brand new Los Angeles KITH location above, and, if you’re a local, be sure to stop by and peep the KITH x Nike “Long Live the King” Chapter 2 Collection.

Growing up in Queens in the early to mid 90’s, the West Coast was unchartered territory. It was us vs them. LA had Pac and New York had Big. It seemed like both cities were the only ones that existed at the time. As I got older and was finally able to start traveling here, I began gaining more and more of an appreciation for it. It was the opposite of New York in terms of location and weather but was a place I was warming up to. In 2015 I began planting the seed when I brought Kith to LA for our first West Coast Pop-Up. I wanted to see how and if the people would interact with the brand. I was overwhelmed with the reaction. Since then we’ve done two more pop-ups in LA, and both successes were proof to me that we needed to be here. When thinking about Kith reaching the West Coast of this country it brings the feeling of accomplishment to a whole other level and keeps me going. The idea that I can touch people in other cities with what I do inspires me the most. Another dream and notch in the timeline comes to fruition this Friday when Kith permanently touches down in the City of Angels.

A post shared by Ronnie Fieg (@ronniefieg) on

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