Japanese Americana Is Spotlighted in New “Ametora” Editorial

“American Traditional.”


By //Fashion 

For its latest editorial, HBX spotlights Japanese takes on classic Americana style. The contemporary fashion retailer’s “Ametora” editorial focuses on the long-standing sartorial dialogue between the two cultures, proving the continued strength of Americana throughout the fashion sphere.

The “Ametora” editorial features a mixture of American and Japanese brands. The Levi’s L8 Astronomy Wide Cropped Jeans and White Mountaineering‘s 10oz Denim Hanten Jacket prove the deep importance of rugged indigo denim shared between the two cultures, while a deconstructed FACETASM MA-1 bomber jacket and Mr. Completely x Converse “Anger” Chuck Taylors offer modern takes on iconic American silhouettes.

Flip through the “Ametora” editorial above and shop all the pieces at HBX. Also, make sure to check out latest wares from ALYX, Heron Preston and MISBHV in HBX’s “Simulacra & Simulation” editorial.

Read Full Article
Photographer
Alex Lau/HBX
Stylist
Ronnie Chan/HBX
Art Direction
Sara Li/HBX, Charlie Zhang/HBX
Model
Ben C/@benanamilkshake
ConverseLevi'sWhite MountaineeringFacetasmMr.CompletelyHBXEditorials

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