Japanese Americana Is Spotlighted in New “Ametora” Editorial

“American Traditional.”


By //Fashion 

For its latest editorial, HBX spotlights Japanese takes on classic Americana style. The contemporary fashion retailer’s “Ametora” editorial focuses on the long-standing sartorial dialogue between the two cultures, proving the continued strength of Americana throughout the fashion sphere.

The “Ametora” editorial features a mixture of American and Japanese brands. The Levi’s L8 Astronomy Wide Cropped Jeans and White Mountaineering‘s 10oz Denim Hanten Jacket prove the deep importance of rugged indigo denim shared between the two cultures, while a deconstructed FACETASM MA-1 bomber jacket and Mr. Completely x Converse “Anger” Chuck Taylors offer modern takes on iconic American silhouettes.

Flip through the “Ametora” editorial above and shop all the pieces at HBX. Also, make sure to check out latest wares from ALYX, Heron Preston and MISBHV in HBX’s “Simulacra & Simulation” editorial.

Read Full Article
Photographer
Alex Lau/HBX
Stylist
Ronnie Chan/HBX
Art Direction
Sara Li/HBX, Charlie Zhang/HBX
Model
Ben C/@benanamilkshake
ConverseLevi'sWhite MountaineeringFacetasmMr.CompletelyHBXEditorials

You may also like

RHUDE's Neo-Americana Spring/Summer 2018 Collection Is Highlighted in New Editorial
Fashion

RHUDE's Neo-Americana Spring/Summer 2018 Collection Is Highlighted in New Editorial

The latest from designer Rhuigi Villasenor.
2,608 Hypes 6 Comments
Maison Margiela's Pre-Fall 2018 Collection Spotlighted in New Editorial
Fashion

Maison Margiela's Pre-Fall 2018 Collection Spotlighted in New Editorial

Including a new paint-splattered Replica.
4,013 Hypes 7 Comments
Stone Island's Innovative Outerwear Spotlighted in New Editorial
Fashion

Stone Island's Innovative Outerwear Spotlighted in New Editorial

Featuring garment-dyed and laminated pieces.
6,047 Hypes 2 Comments
Engineered Garments' Spring/Summer 2018 Collection Spotlighted in New Editorial
Fashion

Engineered Garments' Spring/Summer 2018 Collection Spotlighted in New Editorial

Shot by Nepenthes collaborator JIMA.
3,385 Hypes 2 Comments
Graffiti & Hip-Hop Legend RAMMΣLLZΣΣ Spotlighted in 'Not Who But What' Short Film
Arts

Graffiti & Hip-Hop Legend RAMMΣLLZΣΣ Spotlighted in 'Not Who But What' Short Film

Exploring the eclectic universe of the New York City icon.
1,907 Hypes 2 Comments


What to Read Next

Watch 'Westworld’ Season Two Trailer Here
Entertainment

Watch 'Westworld’ Season Two Trailer Here

Featuring a cover of Kanye West’s “Runaway.”

Here Are the Best Super Bowl LII Movie Trailers
Entertainment

Here Are the Best Super Bowl LII Movie Trailers

Major franchise releases.

Nike Releases LeBron Soldier 11 in Cult "Safari" Colorway
Footwear

Nike Releases LeBron Soldier 11 in Cult "Safari" Colorway

the popular colorway appears on the King’s signature shoe.


mastermind WORLD, Stone Island, fragment design & HBX Link up for Lucky Red Envelopes
Fashion

mastermind WORLD, Stone Island, fragment design & HBX Link up for Lucky Red Envelopes

Kung Hei Fat Choy!

Brain Dead Teams up with Sasquatchfabrix. for Graphic-Heavy Collaboration
Fashion

Brain Dead Teams up with Sasquatchfabrix. for Graphic-Heavy Collaboration

First launching at Dover Street Market Ginza.

Migos To Perform on 'Saturday Night Live' in March
Music

Migos To Perform on 'Saturday Night Live' in March

Hosted by NBA legend Charles Barkley.

More ▾