In response to the Marjory Stoneman Douglas High School shooting that struck the United States last week, Gucci is set to donate $500,000 USD to a gun-control march in Washington.
Set to take place March 24, the march is expected to draw around 500,000 attendees taking a stand against the current gun laws in America. In a press release, the Italian fashion house stated, “we stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority, we have all been directly or indirectly impacted by these senseless tragedies.”
This is just the latest in Gucci’s continuing social activist movement under creative director Alessandro Michele. Most recently Gucci’s Pre-Fall 2018 campaign commented on the current socio-political climate by referencing the student protests of 1968 France.