Apple & Kevin Durant Developing Scripted Basketball Show 'Swagger'
It’s about his “youth basketball” days.
Known as Swagger, the Apple program focuses on Durant’s life before professional basketball, aiming to give viewers a unique perspective on what went down during Durant’s “youth basketball” days. According to Variety, Swagger is a journey through the “world of Amateur Athletic Union (AAU) basketball” that zooms in on the personal, life-shaping experiences of the athletes, coaches and families.
Ron Howard and Brian Grazer’s Imagine Television company and Durant’s Thirty Five Media are on-board for production on Swagger, while Shots Fired and Notorious writer Reggie Rock Bythewood will handle writing duties.