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Watch the Apple “Stickers” Ad for the MacBook Air

Celebrating creativity and the countless ways one can decorate their MacBook Air, Apple has released a new video called “Stickers.” Backed by music from Hudson Mohawke’s Chimes EP, the video showcases an array of fun ways to make th...

A Look at the Durability of the iPhone 6′s Sapphire Crystal Display

Apple’s iPhone continues to push the boundaries of the mobile device industry and technology reviewer Marques Brownlee has somehow managed to get his hands on what is purportedly the screen for the upcoming iPhone 6. Constructed of sapphire rat...

Jonathan Ive on Apple’s Design Process and Product Philosophy

Some three years following the untimely passing of Steve Jobs, Apple has continued to push the envelope of consumer technology. Under the leadership of both Tim Cook and Jonathan “Jony” Ive, the brand has held Jobs’ hallmark princip...

Apple Will Reportedly Launch iWatch in October

Fresh off Apple’s latest iOS update and an uncertain time in wearable technology, substantiated rumors from Japanese newspaper Nikkei have cited that Apple is solidifying its plans to launch the iWatch*. The sources mention that the curved OLED...

Apple Changes OS Font for First Time Since 2001

Among the many enhancements to be featured in Apple’s forthcoming Yosemite operating system, the Mac world has focused its opinions on the change in font that will come later this fall. After 13 years of using Lucida Grande, Apple has decided to swit...

Apple Introduces OS X Yosemite

As today marked the opening of Apple’s Worldwide Developers Conference in San Francisco, CEO Tim Cook took to the stage for his anticipated keynote speech to introduce a bevy of new initiatives for the Mac empire, and among them, a brand new desktop...

Apple Introduces iOS 8

Delivering a simpler, faster and more intuitive user experience, iOS 8 will represent Apple’s biggest release since the introduction of the App Store when it releases later this fall. Now offering more connectivity than ever before, the latest...

Polls: Will Apple Rule Music After Acquiring Beats?

News of Apple’s rumored buyout of Beats first broke at the start of this month and in the time since, many have questioned whether the deal would in fact go through. Three weeks later, Apple officially announced the acquisition and set minds ra...

Apple Acquires Beats for $3 Billion USD

A full churn of the rumor mill and an infamous viral video (ft. Tyrese) later, Apple has finally officially announced its purchase of Beats Electronics and Music – its biggest acquisition ever. Sweetening the deal, Beats co-founders Dr. Dre and Jimmy...

Google is Officially the World’s Most Valuable Brand

Now valued at $159 billion USD, Google surpasses Apple as the world’s most valuable brand in 2014. Having grown by about 40% since 2013, Google tops Apple – leader of BrandZ’s poll for the last three years – by nearly $11 billion USD. It should also...

Apple’s iPad Air “Your Verse” Campaign Continues with Two New Spots

Generations of users have relied on Apple products to help facilitate and orchestrate the creative process. Apple and its iPad Air continue the journey with two new spots calling users to empower themselves and create “Your Verse.” Utiliz...

Rumor: Apple to Acquire Beats for $3.2 Billion USD

According to the Financial Times, Apple is in talks to acquire Beats in the very near future. The deal would reportedly see the Cupertino-based tech giant purchasing the Dr. Dre- and Jimmy Iovine-founded Beats for $3.2 billion USD – Apple’...

Logitech iPhone 5/5s Case [+]

Touted as “the only case you’ll ever need,” Logitech reveals the all-new Case [+] designed specifically for the iPhone 5 and 5s. With clean lines and slim dimensions, this case sets itself apart from its competitors by using a modular system of attac...

Apple’s New MacBook Air: Faster, Cheaper

Apple has just unveiled a subtle refresh for its MacBook Air lineup. With a price reduction of $100 USD, the updated Airs now start with an entry level 1.4GHz dual-core Intel Core i5 compared to the former 1.3GHz chip, however the baseline 4GB of RAM...

Mophie Lightning Power Reserve

Supplementing the likes of its battery-charging cases and power stations, Mophie has introduced a Lightning-equipped update to its keychain-friendly Power Reserve design. A compact and quick-charging 1350mAh-capacity battery, the new design comes wit...