Interscope Records and Jordan Brand have collaborated on a limited-edition Air Jordan 3 sneaker in celebration of this year’s NBA All-Star Weekend. The kicks highlight Interscope’s logo on the heel and the label’s name printed on the laces. This marks the first time the label and brand have come together to produce a pair of kicks.
Interscope has built a fully functional studio at their Los Angeles campus where their artists will be utilizing its equipment for the weekend. The location consists of a full consumer experience, complete with City of Flight collaborated merch, on-site customization and live music.
So far recording artists Pi’erre Bourne, Shady Records artist Boogie, LVRN’s Lou The Human, and Smino have all visited the studio. Check out the images above and share your thoughts below. In related news, The Shoe Surgeon is dropping another custom Justin Timberlake Air Jordan 3.