Take a Look Inside YMC's New London Store

The label’s third in the city.

Fashion
5,523 Hypes 3 Comments

After revealing its Pre-Spring “PANIC” collection back in November, UK-based label YMC has opened the doors to its latest store in London. As well as the label’s menswear and womenswear collections, the new store will also offer a range of carefully curated books and magazines from Tenderbooks.

The centre piece of the space is a wall-mounted lightbox featuring a famous quote by historian Konstantin Josef Jireček. Other features of the new store include a repurposed pinball machine, an oversized pop art hanger as a clothes rail and saloon doors for the changing rooms.

In other fashion news, take a look at Vetements’ new metal accessories.

YMC
57 Lamb’s Conduit St
London
WC1N 3NB

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