Take a Look Inside YMC's New London Store
The label’s third in the city.
After revealing its Pre-Spring “PANIC” collection back in November, UK-based label YMC has opened the doors to its latest store in London. As well as the label’s menswear and womenswear collections, the new store will also offer a range of carefully curated books and magazines from Tenderbooks.
The centre piece of the space is a wall-mounted lightbox featuring a famous quote by historian Konstantin Josef Jireček. Other features of the new store include a repurposed pinball machine, an oversized pop art hanger as a clothes rail and saloon doors for the changing rooms.
In other fashion news, take a look at Vetements’ new metal accessories.
YMC
57 Lamb’s Conduit St
London
WC1N 3NB
