atmos LAB & Billionaire Boys Club Tap Coca-Cola for Co-Branded Capsule

Complete with throwback prints.

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atmos LAB has tapped Coca-Cola for graphic-heavy drops in the past, often repurposing Coke’s iconic imagery for easygoing casualwear. The duo’s latest outing includes veteran label Billionaire Boys Club, yielding a graphic-heavy three-way collaboration.

Encompassing a selection of black, white and Coke Red layering pieces, the collection centers around intertwined atmos LAB and BBC logos at the chest, bolstered by retro Coke ads (“It’s Hot. Stay Cool.”) on the rear. The hoodies and coaches jackets all sport classic Coca-Cola branding, while the sweaters and tees feature the throwback advertisements, executed in full-color graphics. Sleeve prints — BBC branding and “Have a Coke” verbiage — complete the range.

The expansive collaboration hits the Japanese Billionaire Boys Club web store on December 29.

BBC recently celebrated a decade-and-a-half in the business with a referential capsule collection.

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. INFO . ビリオネア・ボーイズ・クラブ(BILLIONAIRE BOYS CLUB)のポップアップストアがatmosにて今週末より開催! . atmosでしかご購入いただけないスペシャルロゴを使用したエクスクルーシブアイテムやRED SPIDER、Coca-Colaとのコラボレーションアイテムが発売予定となっております! . 皆さま是非、足をお運びくださいませ。 . . Sports Lab by atmos Shinsaibashi 〒542-0085 大阪府大阪市中央区心斎橋筋2丁目7−6 TEL:06-6484-6475 開催期間:2018年12月14日(金)~12月25日(火) . atmos BLUE Omotesando 〒150-0001 東京都渋谷区神宮前4-29-4 Barbizon78 TEL:03-6438-9445 開催期間:2018年12月15日(土)~12月25日(火) . . BILLIONAIRE BOYS CLUB http://billionaireboysclub.jp/ .

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. 【Billionaire Boys Club POP UP】 . coca cola、Billionaire Boys Club、ATMOSLABの3社によるコラボアイテムの他、Billionaire Boys Clubカタカナアイテム、Billionaire Boys ClubとAH MURDERZによるコラボアイテムがatmos限定で発売。 . 12/14(金)~12/25(火) @sportslabby_atmos_shinsaibashi 12/15(土)~12/25(火) atmos BLUE 表参道 . 期間中ご購入いただいたお客様へはBillionaire Boys ClubのPOP UP限定ステッカーをプレゼント。 数に限りがございますのであらかじめご了承ください。 . COCA-COLA by Billionaire Boys Club × ATMOS LAB IT'S HOT TEE M~XXL WHITE,BLACK ¥6,500+TAX . COCA-COLA by Billionaire Boys Club × ATMOS LAB CAP TEE M~XXL WHITE,BLACK,GREY ¥6,500+TAX . COCA-COLA by Billionaire Boys Club × ATMOS LAB BP COLA LS TEE M~XXL WHITE,BLACK,RED ¥8,000+TAX . COCA-COLA by Billionaire Boys Club × ATMOS LAB BP CAN LS TEE M~XXL WHITE,BLACK,GREY ¥8,000+TAX . COCA-COLA by Billionaire Boys Club × ATMOS LAB BP COLA HOODIE M~XXL WHITE,BLACK,RED ¥19,000+TAX . COCA-COLA by Billionaire Boys Club × ATMOS LAB BP COLA COACH JACKET M~XXL BLACK,RED ¥18,000+TAX . #atmostokyo #atmos #atmoslab #cocacola #billionaireboysclub

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Coca-Cola x Billionaire Boys Club x atmos Lab Collection

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