atmos LAB & Billionaire Boys Club Tap Coca-Cola for Co-Branded Capsule
Complete with throwback prints.
atmos LAB has tapped Coca-Cola for graphic-heavy drops in the past, often repurposing Coke’s iconic imagery for easygoing casualwear. The duo’s latest outing includes veteran label Billionaire Boys Club, yielding a graphic-heavy three-way collaboration.
Encompassing a selection of black, white and Coke Red layering pieces, the collection centers around intertwined atmos LAB and BBC logos at the chest, bolstered by retro Coke ads (“It’s Hot. Stay Cool.”) on the rear. The hoodies and coaches jackets all sport classic Coca-Cola branding, while the sweaters and tees feature the throwback advertisements, executed in full-color graphics. Sleeve prints — BBC branding and “Have a Coke” verbiage — complete the range.
The expansive collaboration hits the Japanese Billionaire Boys Club web store on December 29.
BBC recently celebrated a decade-and-a-half in the business with a referential capsule collection.
