JJJJound & New Balance Launch Eagerly-Awaited Collaborative 990v3 Sneaker

The muted take on the dad shoe classic is finally here.

By
Footwear
19,708 Hypes 6 Comments

After teasing the striking colorway on Instagram, JJJJound debuts its elegantly understated take on the classic New Balance 990v3. Boasting a tonal brown suede upper, the shoe’s earthy shades are balanced by a neutral white midsole and grey outsole, which ties into the grey accents on the heel and tongue. A black sockliner contrasts with the muddy tones, sharping the sneaker’s uniquely washed-out palette.

JJJJound’s web store hosted the drop earlier today, with a possible restock on the horizon.

Elsewhere, the Montreal-based studio announced two seasonal editions of its signature hoodie.

Read Full Article

What to Read Next

Jaden Smith Continues His Strong Run With "Plastic" Video
Music

Jaden Smith Continues His Strong Run With "Plastic" Video

The video ends with the text “ERYS is coming.”

UPDATE: Amazon Workers in Europe Held Several Strikes During Black Friday
Tech

UPDATE: Amazon Workers in Europe Held Several Strikes During Black Friday

Amazon has recently responded to these allegations.

Tomoo Gokita to Curate New SHOP Taka Ishii Gallery
Arts

Tomoo Gokita to Curate New SHOP Taka Ishii Gallery

While unveiling a series of new works.


The Shoe Surgeon Teases Digital Archive & Sample Sale
Fashion

The Shoe Surgeon Teases Digital Archive & Sample Sale

An opportunity to get one-of-a-kind sneakers.

The Diplomats Deliver First Album in 14 Years, 'Diplomatic Ties'
Music

The Diplomats Deliver First Album in 14 Years, 'Diplomatic Ties'

Nine new tracks from the legendary Harlem group.

Kodak Black, Travis Scott and Offset Finally Drop "Zeze" Video
Music

Kodak Black, Travis Scott and Offset Finally Drop "Zeze" Video

The video is directed by Travis Scott, himself.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.