JJJJound & New Balance Launch Eagerly-Awaited Collaborative 990v3 Sneaker

The muted take on the dad shoe classic is finally here.

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After teasing the striking colorway on Instagram, JJJJound debuts its elegantly understated take on the classic New Balance 990v3. Boasting a tonal brown suede upper, the shoe’s earthy shades are balanced by a neutral white midsole and grey outsole, which ties into the grey accents on the heel and tongue. A black sockliner contrasts with the muddy tones, sharping the sneaker’s uniquely washed-out palette.

JJJJound’s web store hosted the drop earlier today, with a possible restock on the horizon.

Elsewhere, the Montreal-based studio announced two seasonal editions of its signature hoodie.

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